On July 28, 2011, 3 ocean announce to become primary louis vuitton outlet purpose with Haierda, use the family expenses of 3 ocean, trade washing machine and business of family expenses freezer and the white phone in southeast Asia Shikoku marketing makes over sea Er company.

Zhang Ruimin of person of door of sea Er palm is considered as Chinese entrepreneur in allude the earliest the representative character of internationalization. "Nevertheless the route of the internationalization of sea Er goes carefully all the time, it is support has brand sale oneself all the time, did not adopt radical outspread form to be Louis Vitton Black Check Pattern bought, have not has eaten to have a deficit greatly, but also did not pick big fruit. " the personage inside course of study is evaluated so.

Buy be not level road

This, whether is sea Er skill considered as " the buying and selling of one picket be to one's profit " ?

The personage thinks, at present the domestic sale of Japanese white home appliance is in " summertime upsurge period " , sea Er intervenes right now buy an opportunity pretty good, this brand effect to sea Er and ability of research and development will be the promotion of type of a step, the overseas market of Er of sea of will further spread is had rate.

Home appliance expert thinks, be bought this and cannot quicken sea Er to be in Japan of the market extend. Er of the sea after buying can use 3 ocean only child brand " AQUA " , and Louis Vitton Coffee Check Patter cannot use 3 foreign brands, and 3 foreign brands also are in in Japanese consequence drop, sea Er is hit in Japanese market before go all out very hard also, think have the aid of it is very difficult that 3 oceans buy breakthrough Japan market, "More important is, japanese electron enterprise is in came off like white report, PC after such production link, will throw industrial advanced position with bigger energy material and yuan the development of parts of an apparatus and application, and these will be industries of prospective international electron establish a lot this. Domestic colour TV and electronic information field are sure to face bigger challenge. Domestic colour TV and electronic information field are sure to face bigger challenge..

And sea Er respect expresses, this plan to buy 3 foreign electric machinery, it is to value the technology with 3 good ocean to accumulate accumulate with the talent, and there is operation in Japan and southeast Asia area good research and development, make and sell base. Sea Er expresses, this second trade 3 foreign electric machinery are in the intellectual property of white report respect also is trading component. This also is meant after buying, relevant intellectual property is mixed patent Haierke is used with be being taken, enhance the competition ability of own product.

"Level of domestic company internationalization is not at present high, to them the key is absent and buy itself, and after depend on and be being bought whether Louis Vitton Colorized Monogram active management, let an enterprise can develop continuously. " relation of Tsinghua university international learns to teach He Maochun to say.

General is collected achieve exhibit management to seek advice from an orgnaization senior partner Kuang Jie thinks, sea Er buys 3 ocean, it is the standard that market of regression of strategy of internationalization of course of study of Chinese home appliance competes, go abroad from first product, go abroad to the brand, final it is to sell work off country, compose was built " product + brand + sale " system of many rounds of drive, along " the brand changes outspread course " , abide by " first easy hind difficult, first the market Louis Vitton Leather Texture after the brand " course, buy this, have 3 reasonable from the strategy: It is nearby strategy reasonable; 2 it is to buy the price reasonable; 3 it is worker of the member that induct number is reasonable.

"The Chinese strategy of transnational corporation, often be engorge small, and Chinese company often goes ' the snake swallows an elephant ' . The fact proves, miniature, have optionally internationalization is Chinese enterprise walks out of the before last that go to choose. After the PC business that associate and buys Louis Vitton Monogram IBM, can relatively stable, because its are bought,be build the state that has absolutely advantage in home market over, even so, their internationalization journey still does not say to go up far now successful. And no matter TCL is in buy from beginning to end, had never had the very preponderance place of the market, have at any time by other the danger that a few big tycoons squeeze. " Kuang Louis Vitton Patent Leather Jie says.

Activation " shock fish "

Old before, zhang Ruimin has and buy theory: Activation " shock fish " . Alleged " shock fish " it is to point to hardware condition the enterprise that very good, management is no good. Once have the administrative system of an effective, rise handholding market very quickly with respect to can new work.

Tell Louis Vitton Ramie Cotton from international, annex cent is 3 phase, put a quantity to occupy content of dominant position, technology when company capital not anticipate when, it is big fish has small fish, small company of big company annex; When the position when technical content has exceeded capital action, it is Chinese herring has slow fish, microsoft name is not for instance early, but it from beginning Louis Vitton Stripe to end the technology is banner, can surpass company of computer of a few old brand very quickly so; To 20 centuries the annex of 90 time is powerful powerful combination, alleged shark eats a shark, the annex between American Boeing Louis Vitton Wallets company and Mai Daozhi attributes this kind of situation.

At the beginning of 1998, "Fish of shock of activation of sea Er culture " classroom of Ha Fo university of United States of case make one's bow, zhang Ruimin also becomes the first to enter the Chinese entrepreneur of haing Buddha estrade from this.

"If Chinese enterprise is long sexual ground dormancy is in home market, do not go on the international market war ground fight closely, so Chinese enterprise hard from go up at all the well-known company that trains international of Louis Vitton White Check Pattern a batch of become famous. Because, cannot walk out of when us when going, we also lacked the soil that reachs this goal. We also lacked the soil that reachs this goal..

But be walked out of, whether to mean become international well-known company? The answer is not of course. The TCL that no matter be,buys failure and bright base, still be nowadays still associate mediumly in effort, their place tells us, be walked out of, same likely also not powerful, weaken original actual strength and competitive dominant position likely still even. Kuang Jie says, "The most important is to should certain qualified personnel is laid in; Want to undertake certain culture conformity; The suiting that should louis vuitton outlet have legal environment at the same time ability, begin to execute when Chinese enterprise when cross a state and be being bought, need to understand the company that be bought to be in legal environment of the country above all, next, still need to evaluate oneself whether get used to environment of this kind of law. If do not make understanding beforehand, rushed action, the enterprise will face very passive management risk. Hope Louis Vitton White Check Pattern this sea Er buys 3 ocean to be able to bring openly case. Hope this sea Er buys 3 ocean to be able to bring openly case..